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news.Théa, an independent R&D-centered pharmaceutical company, has fully deployed OneKey, a healthcare professional (HCP) database from Cegedim Relationship Management, across its European business units in Norway, Finland, Denmark, Sweden, Turkey, Poland and Germany.
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The new database is expected to enable the pharmaceutical company to deliver improved stakeholder understanding and relationship-building, and to gain access to the solution’s full panel of European eye care HCPs.
OneKey is capable to help Thea adapt to each country’s data privacy laws – expertly ensuring continued compliance.
The new tool also features data quality via systematic phone validation, real-time updates, consistent database cleansing and constant inflow of new customer information.
Théa commercial teams will use OneKey to get market insights that foster long-term relationships with new and existing stakeholders.
Théa has also selected OneKey Connect which bridges the gap between their CRM system and the OneKey database to enable further data quality improvements and updates.