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news.Ferring Pharmaceuticals has deployed Cegedim Relationship Management's Mobile Intelligence as their centralized Customer Relationship Management (CRM) platform to manage their Primary and Specialty commercial teams in China.
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The pharmaceutical company has also adopted OneKey, the globally comprehensive healthcare professional (HCP) database, and Analyzer for dynamic reporting and actionable analytics.
Cegedim’s Mobile Intelligence is believed to deliver a 360-degree view of customers to understand their activities, behavior and spheres of influence.
In addition, the interactive hierarchical view of affiliation networks would help Ferring better perform targeting and segmentation strategies in China’s distinctive market, the company said.