Advertise With UsAdvertise on our extensive network of industry websites and newsletters.
Get the PBR newsletterSign up to our free email to get all the latest PBR
news.Alphaeon has announced that it will launch TouchMD, a premier ophthalmology practice development platform, this week at the annual American Society of Cataract and Refractive Surgery (ASCRS) meeting (held in Boston, Massachusetts).
Subscribe to our email newsletter
TouchMD is an interactive software platform that helps specialty physicians engage patients in the education process before, during and after the consultation.
The software allows physicians and staff to be more effective and efficient while helping patients proceed with greater confidence in their treatment choice.
The launch of TouchMD in ophthalmology is the result of a partnership formed earlier this month between TouchMD and Eyemaginations. The partnership will ensure that TouchMD users have access to the highest quality videos and largest library of content designed specifically for ophthalmology.
Alphaeon chief marketing officer Shareef Mahdavi noted that TouchMD is a huge step forward in modernizing the patient education experience.
"Just as Eyemaginations digitized patient education over a decade ago, this collaboration will take the patient experience to a new level, turning what was a passive encounter into active engagement," Mahdavi added.
With the TouchMD relationship, current Eyemaginations users will be able to upgrade their subscription to include the interactive capabilities TouchMD offers, enhancing the overall patient experience.
Starting 25 April 2014, Alphaeon will begin offering this unique platform to ophthalmologists.