Adams & Knight to market Pfizer Viagra brand in Middle East, Africa

Adams & Knight provides integrated services to healthcare, financial, consumer and technology industries.

Under the collaboration, Adams & Knight will handle Viagra patient, physician, and pharmacist communications in a campaign that will include TV, print, online and point-of-sale marketing.

Adams & Knight principal Bill Knight said the campaign has been well accepted and they have received positive reviews from marketing managers all across the Middle East and Africa.

"This campaign called for a fully integrated approach from our team including design products, interactive and traditional marketing," Knight said.