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news.Astellas Pharma Europe, a subsidiary of Astellas Pharma, has selected Veeva Systems' CRM suite of applications for its 2,000 users in more than 20 countries.
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The Veeva CRM suite consists of VBioPharma, VMobile, and VInsights, iRep for closed loop marketing on the iPad.
Veeva CRM improves user adoption and sales effectiveness, while reducing cost and complexity.
Astellas Pharma Europe vice president ISS Peter Hurst said they have selected Veeva CRM because of its multi-tenant SaaS architecture, lower and transparent costs, and flexibility.
Veeva Europe general manager Dan Goldsmith said their European organisation and solutions have been designed to serve the needs of their customers at a regional and local level.