Advertise With UsAdvertise on our extensive network of industry websites and newsletters.
Get the PBR newsletterSign up to our free email to get all the latest PBR
news.US-based specialty health and nutrition company Trovita Health Science has launched a new high-protein, high-calorie ready-to-drink nutritional shake marketed under the brand name ENU.
Subscribe to our email newsletter
The company said that ENU is a naturally improved, complete nutritional shake that is flavorful, with 25g of protein per serving and 40% less sugar per ounce compared to many other ready-to-drink high-calorie shakes.
It is made with non-GMO (genetically modified organisms) and organic ingredients and has no added high fructose corn syrup or other refined sugars.
Ingredients available in ENU include whey protein isolates, quinoa, brown rice, high oleic sunflower oil and coconut oil, which will make the product attractive to a broad spectrum of consumers, from those seeking to gain or maintain weight to endurance athletes who desire a product with more calorie density and higher levels of premium protein that promote muscle health.
The goal of supplemental nutrition is to provide the building blocks, the body needs to gain or maintain muscle and a healthy weight.
University of North Carolina Medical Center professor of hematology oncology and a stem cell transplant physician Don Gabriel said the goal of supplemental nutrition is to supply the building blocks the body needs to gain or maintain muscle and a healthy weight.
"Having access to quality nutritional options plays such a crucial role in the optimal care of people with cancer that the National Cancer Institute’s website specifically calls for patients to consume nutrition drinks between meals," Gabriel said.
"With ENU, we now have an option for patients that provides significantly more high-quality protein, and other quality calorie sources, and less reliance on sugar to deliver added calories."
Trovita Health Science CEO William Brown said the company is happy to make ENU available directly to consumers through participating physician practices and hospitals, as well as directly through our website at DrinkENU.com.
"There is a significant unmet need for a product that provides higher calories and higher protein content in a small serving size, while delivering on the customer’s expectation of great taste without added refined sugars," Brown said.
"ENU provides a convenient and healthy option to support the nutritional needs of a broad range of consumers seeking to supplement their diets, especially people experiencing undesired weight loss who want to gain or maintain weight in a healthy way."