Advertise With UsAdvertise on our extensive network of industry websites and newsletters.
Get the PBR newsletterSign up to our free email to get all the latest PBR
news.Futbol Club (FC) Barcelona, FC Barcelona Foundation, and the Bill & Melinda Gates Foundation have entered into a three-year partnership to fight against polio.
Subscribe to our email newsletter
The partnership will allow Gates Foundation to use images and video of FC Barcelona team to support awareness efforts.
The two parties will use their own financial resources to fund marketing and promotional activities and will not be compensated for their partnership efforts.
Under the agreement, FC Barcelona will use its social networking tool and advertisements in support of polio eradication.
The partnership will use the tagline ‘More than a Goal. End Polio,’ a play on FC Barcelona’s tagline, ‘More than a Club.’