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news.Daiichi Sankyo has selected a provider of SaaS-based Pharmaceutical CRM solutions, Veeva Systems' Customer Relationship Management (CRM) system for its UK commercial team.
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Daiichi Sankyo will deploy Veeva CRM to specialty care, integrated healthcare, medical liaison scientists and head-office teams in the UK.
The Veeva CRM suite of applications consist of VBioPharma, iRep, VMobile, and Vinsights which are known as cloud-based CRM solution.
Daiichi Sankyo UK managing director Simon Clough said they recognized that the Veeva iRep’s closed-loop marketing functions and the device’s beautiful presentation of multi-media content would support more interactive customer engagements.