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news.Veeva CRM, a provider of Pharma CRM solutions, has been chosen by LEO Pharma which is expected to support the company's European business.
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Leo Pharma has already executed installing Veeva CRM to its users in countries such as Hungary, Czech Republic, Slovakia, Poland, Romania, and Italy.
Veeva Europe general manager Dan Goldsmith said they are delighted that LEO has selected Veeva as its partner for this critical commercial initiative.
LEO Pharma CRM and e-tools global manager Rene Jorgensen said implementing Veeva CRM will also ensure tailored interactions with their customers in these new markets.
"And with Veeva’s launch of iRep we see a real opportunity to integrate our CRM and CLM solutions on the iPad to increase the efficiency, effectiveness, and connectivity of our field force in the future," Rene Jorgensen said.