Forbes and Max food collaborate to market Reducol

Max food ingredients was formed for the purpose of selling Forbes’s proprietary sterol ingredient, Reducol, and has obtained exclusive rights for Germany, Austria and Switzerland.

Laura Wessman, senior vice president operations, Forbes Medi-Tech, said: “With its in-depth knowledge of the German market, close high-level contacts at major German retailers and manufactures, the Uplegger food company has significantly strengthened our European network. Partnering with established food producers and distributors has already proven successful with Forbes-Fayrefield in the UK, France, Netherlands and Portugal and with Scanvit Oy in Scandinavia.”