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news.A national survey conducted by USA Today, the Kaiser Family Foundation and the Harvard School of Public Health, has found that prescription-drug ads lured nearly one third of Americans to ask their doctors about an advertised medicine.
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The survey found that many people bought prescription-drugs under the influence of the drug ads, which they otherwise would not have bought. The poll also found that 82% of the patients got some type of prescription.
The survey of 1,695 adults, which was undertaken in January, also revealed that Americans were almost even in their views of the industry. While 47% had favorable impression, 44% had an unfavorable view and cited high prices, and company greed as the reason.
According to USA Today, the survey also found that increasing costs had led many Americans to reduce their prescriptions – 29% of Americans did not fill a prescription in the past two years and 23% cut pills in half or skipped doses to make their medications last longer.