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news.Market research has found that that nurses who play a predominant role in modern day healthcare services have become a desirable target for the pharmaceutical industry, according to PharmaTimes.com.
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According to one of the market reports, the pharmaceutical industry is said to employ varied marketing tactics to entice nurse-prescribers to influence choices made by medics and other clinical colleagues. It is opined that the nursing press has aided and abetted the pharmaceutical industry in influencing the people in their purchase of healthcare goods and services.
Guy Willis, a spokesman for The International Federation of Pharmaceutical Manufacturers & Associations, said: “The industry believes that this marketing effort is essential and overwhelmingly beneficial, ensuring that health professionals are informed of new treatment options.”