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news.Vitrolife, a biotechnology and medical device company, has established a new marketing organization of its own in Japan. The company believes that the new organization will help strengthen its position in the Japanese market.
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Marcus Hedenskog, head of the newly formed Vitrolife KK, said: “The establishment of a company of our own, with an office in Tokyo, will markedly increase our opportunities to create closer and more effective contacts with our customers and thereby give them even better service, something which is crucial in the Japanese market.”
Nils Sellbom, vice president of marketing and sales at Vitrolife, said: “With the investments in the building up of local sales organizations in China and now in Japan, we are getting closer to one of our strategic objectives, to build up a market organization that covers all important markets and we are significantly increasing our opportunities for even faster growth in Asia.”