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news.Zyto has signed a strategic marketing partner (SMP) agreement with Nutri-West, a multi-national nutritional supplement company with manufacturing and shipping facilities serving distribution centers throughout the US, and in Africa, Australia, Canada, England, Belgium, Norway, Poland and Romania.
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Zyto’s SMP program teams Zyto with nutriceutical suppliers who serve healthcare professionals exclusively.
Vaughn Cook, CEO of Zyto, said: “The SMP program is a joint effort between Zyto and the SMP with the objective of creating more success for each party. This is accomplished by Zyto customising certain technology applications to add value specifically for the SMP. Experience has shown that health professionals who use Zyto technology are likely to sell more nutriceutical products than those who do not.”
Kami Howard, CFO of Zyto, said: “The SMP program does not create any revenue sharing. It’s a cross marketing relationship and accelerates success for both parties.”