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news.Optimed and Menicon have entered into an agreement for the distribution of Optimed's products into the Asian market (Japan and Taiwan). Menicon will offer Optimed's CAPTIV8online communication service and i-Vue WEB content driven digital signage software to eye-care professionals in Asia.
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Trusit Dave, director of Optimed, said: “I am delighted to have a global company like Menicon to partner with in Japan and Taiwan. Menicon’s strong presence in these markets will allow us to present our technology to a large base of potential users.”
CAPTIV8online is a web-based 3D animation communication software that can be used chair-side to draw over video, in order to upgrade and enhance communication with patients. This technology also enables consumers to view the content in their homes and share it with colleagues using the principles of viral marketing. CAPTIV8online also enables patients to request appointments with practices and thereby generates incoming ‘leads’.
i-Vue WEB is a commercial grade digital signage software, powered by Optimed’s 3D animations. Furthermore, i-Vue WEB enables playlists and personalised messages to be ‘pushed’ to many installations remotely. i-Vue WEB offers practitioners the ability to display ‘live’ news and weather feeds in order to present high quality information at the point of purchase.
Toshio Matsushima, senior executive officer of Menicon, said: “As people around the world increasingly adopt the use of social networking and the internet into their daily lives, Menicon sees the need and potential to harness the capabilities of i-Vue Web and CAPTIV8online to explain complex information about eye health to its target audiences. The idea that a picture is worth a thousand words can now be multiplied exponentially with the easy re-distribution of dynamic digital content to help patients make informed decisions about their eye health.”