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news.Neusoft Medical has established its new subsidiary in Dubai. The launch of the new Middle East subsidiary is in line with the company's strategic intent to engage in the emerging markets and improve capability in localised services for regional markets.
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The company said that the new establishment is an important milestone for its accelerated expansion into global marketplaces. Having explored the Middle East market for five years, Neusoft Medical claims that it has built brand advantage and gained more and more customers in the region.
In addition, the new subsidiary is expected to provide a variety of medical products and timely services to local customers, and enhance the company’s local market competitiveness.
The company opines that the Middle East market for large-scale imaging equipment is huge, and most of the demand is for imports. The new subsidiary is likely to enhance the ability and quality of localised services to better achieve mutual growth with the local healthcare industry, and contribute to the long-term development of this region.