Market Research

PharmARC’s comprehensive market research solutions entail defining, analysing and assessing: the market; the direct and indirect competition; potential risks; and other challenges related to the customer’s future success.

Our business analysis addresses specific questions with a customised and holistic approach. Through market assessments, situation analysis and opportunity analysis, we help customers understand their market. We leverage market share analysis and patient pool estimation techniques to determine the size of the market. We undertake epidemiology studies and segmentation analysis to identify customer segments and the best way to target them.

We provide TPP testing, ATU studies, and product attribute analysis to find more insights on prescribing behavior. Using treatment guidelines analysis, TPP testing, and unmet need analysis, we provide a clear understanding of patient flows to our customers. In addition, we offer competitive intelligence solutions to identify, track and monitor competition effectively.