According to a study conducted by Pharma IQ, only 53% of respondents in the pharmaceutical industry say that their organization has a brand protection strategy in place, 21% are currently developing and implementing one, but the other 26% don’t have one at all.
The perception of your overall brand is what gives consumers the peace of mind that they are purchasing safe products for them and their families. So, without a proper plan in place, you put them and your reputation at serious risk.
Read this eBook to learn actionable and effective strategies to help your security team:
- Prevent counterfeit drug creation and distribution
- Protect IP and avoid insider threats
- Improve supply chain security
- Mature the overall security program