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Vitamin Shoppe launches new line of sports nutrition products

The Vitamin Shoppe has launched TRUE ATHLETE line of sports nutrition products for all active health-conscious individuals.

TRUE ATHLETE is NSF certified for Sport, minimizing the risk of unwanted contaminants, the company said.

The new product line is formulated with premium ingredients to support one’s active lifestyle needs.

The TRUE ATHLETE line includes five synergistic products, Training Formula, ZMA with Theanine, Kre-Alkalyn Powder, Natural Whey Protein and Whole Food Multivitamin designed specifically for the active male and female.

The Vitamin Shoppe sports nutrition expert Marvin Barton said that TRUE ATHLETE will help every fitness enthusiast reach their goals and feel good about their training.