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news.Iroko Cardio International has selected Veeva Systems' CRM, a multi-tenant SaaS application built in the cloud, to support all of its customers in nine European countries.
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Veeva CRM allows to manage customer information and interactions and features quick deployment, ease of use, cost efficiency and scalability.
Veeva said its CRM application requires no hardware or software to purchase, scale, or maintain.
Customers receive free, automatic upgrades and benefit from the latest compliance changes and system enhancements.
Iroko Customer Operations vice president Juergen Guenther said with Veeva, they experienced a very fast, user-oriented design phase for changes to the basic system, often with immediate response on design requests.
Veeva Europe general manager Dan Goldsmith said by designing Veeva CRM to fit the specific requirements of the European pharmaceutical industry, they have enabled companies like Iroko Cardio to deploy quickly and painlessly.