Cegedim Dendrite To Provide Mobile Intelligence CRM To Sanofi Aventis

Cegedim Dendrite has announced a 3 year agreement with Sanofi Aventis to provide Mobile Intelligence CRM solution to over 20,000 users across 28 countries including US, France and Japan.

The integration of Mobile Intelligence solution with OneKey, will enable Sanofi Aventis to benefit from a unique database on a worldwide scale, gaining the company an optimized ROI on data management.

The solution has just been deployed for the Managed Markets group in the US, France and Spain will follow in the first Quarter of 2010.

Laurent Labrune, CEO, Cegedim Dendrite, said: We have demonstrated the best capability to proactively support sanofi-aventis’ business model evolution towards multichannel CRM, Key Account and KOL management, with the lowest investment.